How to generate leads in 2021
Whether you are a B2B or B2C Business, lead generation has become an important strategy no business can overlook. Businesses need to generate leads to increase their sales. It also helps the sales team become more efficient as they can focus on selling instead of cold calling. In this article, we will share a few tips on how to generate leads but before that, let’s understand what a lead is.
What is a lead?
Simply put, leads are people or businesses who are interested in your business. They share their contact details with you and want to be called back. Since they have already shown interest in your business, they are more likely to convert and become your customer. Now that you understand what a lead is, let’s explore the concept of lead generation.
What is Lead Generation
Lead generation is the art of acquiring a list of contacts or people who can be potential buyers of your product or service, by using a combination of activities. These can include paid advertising, email marketing, referrals, PR, getting organic traffic to your website and many other tools. In this article, we will start with email marketing.
What is Email Marketing?
Email marketing is communicating with a list of contacts who have either subscribed to your emails or shown interest in your product or services. The idea is to use email as a medium to convert them into your customer by informing them of what you do.
Why is email marketing so popular?
Did you know that over 50% of the world population uses email on a regular basis? Email marketing is one of the cheapest and most effective tools to generate leads. As per research, every $1 spent on email marketing gives you an ROI of $44 on average. It can do wonders if done the right way.
How to generate leads with Email Marketing?
To send out emails, you need an email marketing tool and contacts to send out emails to. There are multiple email service providers so in this article we will focus not only on how to engage with existing contacts and convert them into leads, but also talk about how can you generate lists of new contacts which can be converted into leads. Let’s look at a few tips which will help you make the most of your email communication as well as generate leads.
- Know your customer
To make the most of email marketing, you need to segment your contacts according to their interest, sector, or even country. Just like you need to know your customer before you start selling to them, you need to know who you are sending emails to otherwise the same email will result in a low open rate or worse, the contact may unsubscribe. You need to ensure you have segmented your contacts in different lists according to country, industry, sector and any other factor you can think of. This could look a bit overwhelming but if done the right way, it will make the next steps easy.
With ABiQ’s business development tool, you can easily filter your target audience by country, industry, sector, and even job titles. Once you have done that, you are ready to send out an email campaign.
- Use an attention-grabbing subject line
The first thing anyone notices when they get an email is its subject line. The email subject decides if the user is even going to open the email. If the email subject doesn’t indicate what the email is about, the user won’t be interested. Before you work on the subject line, ask yourself why you are sending this email and what is the value your email will offer to the reader. Think of the benefit and use that in the subject line.
For example, ABiQ helps businesses with lead generation by giving them the data they need, information on projects they might be interested in, and provide contact details of decision-makers that they are not even aware of. So, an email subject could be ‘You win more business when you know more!’. The reader wants to develop more business so it will definitely create interest as they can see the direct benefit.
- Give them something in return
With inboxes getting flooded with promotional emails, people find it really difficult to give out their email ids. One way you can get them to fill in a form on your website is by giving them something they are interested in. It could be an e-book, a report or an infographic, anything that the person values enough to fill in the form and provide you with their details. This will not only help you with building your email list, but you can also find out if the person is interested in your product or service. All you need to do is ask them the same question in the form.
For example, ABiQ also prepares customized reports for markets in Africa and the Middle East. These market profiles include a forecast for sectors like power, water, and healthcare, for the coming decade.
We will continue sharing more tips and tricks in the next article. You can also book a demo here and see how we can help you generate leads the right way.
ABiQ is a leading business development tool that can help you generate leads by giving you data that matters the most including project status, contact details of decision-makers as well as access to their network. ABiQ tracks projects over worth $4 Trillion in UAE, Saudi Arabia, and Africa.