Why do you need an Africa project tracking solution?
“Why do global suppliers need an Africa project tracking solution?” is a question we at ABiQ hear regularly. In this text, we will explain your challenge as a global supplier selling to the region, your opportunity, and our solution to match the two.
Your opportunity
Economically, Africa is still small with a total GDP of “only” $2.8 trillion (current USD). In comparison, Asia stands at more than $35 trillion and Europe at about $26 trillion (IMF). However, Africa is growing very quickly. In 2000, Africa’s total GDP stood at $700 billion. In 2024, this number has already quadrupled and is forecasted to grow to $3.8 trillion by 2029 (IMF).
This growth is majorly driven by demographic trends such as a growing, young, and increasingly urbanized population, and Africa’s enormous natural resource wealth.
Asides abstract figures about economic output, these factors lead to real, tangible project opportunities (i.e. the construction of large phyiscal structures) on the continent. More young people living in urban centers demand more roads to be built, more schools and universities, more power plants and transmission lines, more hospitals, more housing estates and many more other structures. The exploitation of natural resources results in more mines, the expansion of existing ones, more oil and gas installations, or even the production of hydrogen from Africa’s abundant sources of renewable energy.
The difficulty of Africa project tracking
Africa, with a land of 29.6m square kilometers, is the world’s second-largest continent behind Asia (31m km2) (Worldometers). As much as this size brings opportunities, it also means growing but still limited business activity is spread out over a vast area and many different countries. Additionally, data for many countries is often hard to find or unreliable.
Most global suppliers try to cope with this situation through networks of distributors, sometimes combined with a sparse network of small local subsidiaries. While these set-ups increase the chances of business success, challenges remain: Distributor and supplier interests are rarely 100% aligned and investing in extensive subsidiary networks across many countries is often cost-prohibitive. As a result, few global suppliers have a full grasp of local project opportunities.
Our solution: Africa project tracking with ABiQ
ABiQ offers an easy-to-use, live, online platform, on which we identify, profile, and track large investment and construction projects across Africa, and parts of the Middle East. Our database comprises almost 4,500 active projects in the region.
The data covers details about the project scope, involved companies, and the people working on these projects. We support the sales efforts of our customers by supporting their sales pipelines from opportunity identification, and qualification until the first outreach to relevant prospects. For planners, we offer various analysis tools to ensure an efficient allocation of sales resources.
The information we provide is gathered and verified through our on-ground research team, which is continuously monitoring project activity through conversations with involved stakeholders, as well as thorough reviews of credible online sources.
Learn more
To obtain your own impression of our solution, book a demo meeting or explore our data yourself with our Free Trial. To read more about the sectors we cover, visit our blog where you can find articles about topics such as building or infrastructure projects in Africa and the Middle East.